"The MBA Caste System"
Alumni and B-Schools;http://www.rediff.com/getahead/2004/oct/25ga-rashmi.htm
The MBA Caste System
By Rashmi Bansal (editor or JAM)
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So what is it that sets the crème de la crème apart? Resources, faculty, infrastructure? That's just part of the story. By that reckoning, university departments like FMS and Bajaj should have been knocked off their pedestal a long time ago by newer entrants with deeper pockets. But 'pedigree', as the dictionary defines it, is a 'line of ancestors'. In the case of management education, ancestry has one simple definition -- the alumni.
The older institutes boast of alumni who joined the corporate world two-three decades ago and are at -- or very near -- the top today. The alumni effect is two-fold. At the obvious level, the companies they run ensure the alma mater is always on the recruitment radar. But, at a subtler level, alumni achievements rub off on the mother brand, and hence on the current crop of students.
In a sense, the alumni community IS the brand because they are the finished products, so to speak, of the MBA manufacturing process. And they form the one unique component in the matrix that cannot be duplicated by more recent institutes. That, in a nutshell, is the competitive advantage enjoyed by pedigree institutes which -- in the immediate future -- will remain unbeatable.
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posted by Aditya @ 6/28/2006 04:36:00 PM
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